LVMH Watch Week: Bulgari Begins 2023 with a Suite of Seductive Releases in Singa

LVMH Watch Week: Bulgari Begins 2023 with a Suite of Seductive Releases in Singapore

The brand brings its most imaginative versions of the Divas’ Dream, Allegra, and Serpenti to date to LMVH Watch Week in Singapore.

By Rhonda Riche

I love Singapore. First, it’s one of the best cities for dining out – be it at an outdoor hawker market or a Michelin-starred restaurant – thanks in large part to its culturally diverse. And, despite population density, it’s a clean, green city. Moreover, if you read the book or saw the movie “Crazy Rich Asians,” you know that Singaporeans have elevated shopping to an art form.

This appreciation for the dolce vita is something Singaporeans share with the Romans. And at LVMH Watch Week, the Italian brand Bulgari presents some of the most creative versions of its Divas’ Dream and Serpenti timepieces to date.

Let’s dive into these dreamy new collections!

Divas’ Dream

The perfect marriage of Bulgari’s jewelry and watchmaking mastery, the Divas’ Dream family has always been a distillation of ancient and modern Rome. The collection contains colorful watches and jewelry set with precious and semi-precious gemstones that recall mosaics found in Roman baths. The designs also reflect the city’s rich architecture.

Rome is also a city in perpetual motion. That is why, for 2023, Bulgari has injected very modern energy into a trio of new Divas’ Dream timepieces.

Precious fan-shaped petals flutter around the mother-of-pearl dial of Divas’ Dream. These blooms are activated by the wearer’s wrist movement. A rainbow of topazes, tanzanite, amethysts, tourmalines, rubies, and diamonds dance around the time-only display.

These Divas come in three colorways: Blue, mauve, and red. Plus, each of these timepieces comes with a matching alligator strap. The overall effect is sparkling and elegant.

The Divas’ Dream is priced at €42,000 for the blue version with topaz and tanzanite (ref. 103752) and the mauve iteration with amethyst and tourmaline (ref. 103753). Meanwhile, the red model with diamonds and rubies (ref. 103754) comes in at €65,000.

Divas’ Dream Mosaica

The Singapore edition of LVMH Watch Week 2023 also brings a new vision of the Divas’ Dream Mosaica with its fan-shaped dial pattern inspired by the mosaics adorning the Baths of Caracalla.

These fascinating faces also feature a subtle sapphire gradient ranging from pale pink to magenta for the first version set in a 37mm rose gold case and from sky blue to deep azure for the second version set in a white gold case (also with a 37mm diameter).

These expertly set stones are almost over the top, but opulence is Bulgari’s signature. Indeed, except for its pink alligator bracelet, the rose gold version of the Divas’ Dream Mosaica is paved with vividly colored gemstones. Even the design of the gem-set lugs echoes the dial’s ginkgo-shaped motifs.

And because Bulgari is known as the “Roman Jeweller of Time,” it also showcases its finely decorated mechanical self-winding BVL 191 movement from the Bulgari watch manufacture in Switzerland via the sapphire crystal caseback.

The Divas’ Dream Mosaica is priced at €75,000 for the pink sapphire version (ref. 103760) and €130,000 for the blue sapphire edition (ref. 103761).


Bulgari’s Allegra collection debuted in the summer of 2022 and brought a youthful energy to the maison’s horological offerings. The motto for these multi-colored watches is “Time is a Jewel,” and they embrace the art of gem setting as a complication.

The Allegra watches presented at LVMH Watch Week 2023 are a true treat with a tutti-frutti mix of tourmalines, citrines, rhodolites, and peridots cut in a mélange of different shapes and sizes. And because Bulgari used semiprecious stones and a precision Swiss quartz movement, these timepieces are more affordably priced than the brand’s diamond, sapphire, and ruby-encrusted offerings, making them even more appealing to a younger audience.

Both the Allegra Pink Sapphires (ref. 103713) and Yellow Sapphires (ref. 103714) models are priced at €32,100.

Serpenti Tubogas Infinity

The iconic Serpenti has become an “It Girl” watch. Just as Bulgari still surprises us with super thin timepieces and record-setting complications, the brand never ceases to amaze us with new iterations of the emblematic Serpenti. And the 35mm Serpenti Tubogas Infinity is a prime example of this snaky watch’s perpetual rebirth.

The Serpenti Tubogas’ bracelet wraps around the wrist thanks to a complex technique involving many meters of gold or steel wire. But the new Infinity models introduce another element to the look of the Serpenti: For the first time, the serpent’s silhouette is carried from the head to the tail thanks to a new gem setting technique and modular construction.

Each scale of the rose gold bracelet is molded before being polished, gem-set with brilliant diamonds, and assembled on a titanium blade. The result is Serpenti Tubogas Infinity, Bulgari’s dazzling new snake.

Bulgari presented two options of the Infinity at LVMH Watch Week, one with a single tour and one with a double tour bracelet. The Serpenti Tubogas Infinity is priced at €71,000 for the single wrist loop (ref. 103791) and €92,000 for the double wrist loop (ref. 103792) bracelet.

Serpenti Seduttori

The snake is a symbol of strength, vitality, and renewal. So, naturally, snake lovers in Singapore were also seduced by the 2023 additions to the Serpenti Seduttori collection.

These versions take the iconic lines of the Serpenti Seduttori and give them a twist using deep black lacquered faces that provide a dramatic contrast to the luxurious case and bracelet materials (stainless steel and rose gold). And the cherry on the cake is a pink rubellite topping the crown.

Bulgari is offering two hot takes on the Serpenti Seduttori, both in 33mm. The first is all stainless steel, and the second option is steel with a gold bezel and a two-tone bracelet. Each is powered by a Bulgari-personalized high-precision quartz movement, which makes it an excellent entry-level timepiece for would-be “It Girls.

The Serpenti Seduttori is priced at €5,400 for the steel version (ref. 103451) and €9,200 for the steel and rose gold edition (ref. 103799).

For more information about the brands LVMH Watch Week releases, visit the Bulgari website.

(Images © Bvlgari)

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