Founded in 1884 in Rome by Sotirio Bulgari as a jewelry store, Bulgari ultimately succeeded in making a name for itself with its creations, emblems of Italian excellence.

The brand launched its first watch in 1977. The Bulgari Bulgari has become an icon of classic design, with the brand's logo prominently displayed as a decorative element on the upmarket watch.

Bulgari watches became a significant part of the business and Bulgari Time, a separate company, was finally founded in 1980.

The distinctive octagonal shape of the Bulgari Octo model, or the clean contour of the Diagono watch case, are but two examples of Bulgari’s aesthetic signature. Standing out among the models for women is the Serpenti collection, featuring a modern yet sensual snake as a decorative element.

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