In 2018, Bulgari Shines a Light on Feminine Watchmaking

Best known as a luxury goods behemoth, Bulgari began as a jewelry maker 134 years ago. In 2018, the company is celebrating the centenary of its first jewelry watch, an ultra-Art Deco, diamond and platinum bracelet watch.
 

This original high jewelry piece was on display at Baselworld, along with examples of other historic pieces from Bulgari’s archives. But the brand is always looking to the future of watchmaking. This year the fair, they introduced the world’s slimmest self-winding watch, the Octo Finissimo Tourbillon Automatic. And back in January Bulgari released its first ladies Minute Repeater — the Diva Finissima, which we wrote about here.
 

In Basel, we also had fun going hands on with the latest versions of the Octo Finissimo Automatic in Sandblasted rose gold and the three-toned Serpenti Tubogas when it suddenly hit us – Bulgari has evolved from a company that makes jewelry watches to one that creates watches that also act as jewelry.
 

The Lvcea Tubogas also sees Bulgari fusing its jewelry-making past with its watchmaking present. For the first time, the distinctive round Lvcea case (launched in 2014) is being paired with legendary Tubogas bracelet (first introduced in the 1940s).
 

The Lvcea Tubogas will be available in five variations:  A 28 or 33mm stainless steel version with a black lacquer dial; A 28 or 33mm model with a white mother-of-pearl dial and an alternating steel and rose gold Tubogas bracelet; And a 33mm precious rose gold with diamonds piece with an in-house, mechanical, automatic winding caliber with a date window.
 

Basically, these distinctive new timepieces prove that even at 100, the Bulgari ladies are still going strong.