Almost four decades after its birth, the face of the new Bulgari Bulgari 2013 collection testifies to its consistent emblematic strength expressing absolute loyalty to its pure and classically contemporary fundamental design codes. This year, the line is driven by the in-house developed and produced mechanical self-winding Calibre BVL 191 with date. 

The perpetually and discreetly evolving Bulgari Bulgari line appears this year in a wide range of variations, featuring steel or 18K pink gold case fitted with alligator leather straps or matching bracelets. Between the 1977 original mould and the modern-day icon, the evolutionary steps have proved so subtle as to be virtually imperceptible. The bezel engraved with the double logo has been slimmed down, the case is slightly curvier, and the lugs have also been trimmed so as to ensure smooth integration with the strap or bracelet. Apart from such tiny adjustments, Bulgari Bulgari has not aged a bit. Resolutely modern and on-trend, perfectly balanced in terms of volumes and proportions, it more than ever embodies a sign of belonging, the expression of an emblematic style and a certain art of living.