Bulgari & The All Blacks: The Partnership Goes On
Bulgari & The All Blacks: The Partnership Goes On
The alliance between two names belonging to the global elite in their respective fields has been renewed for two years.
An unexpected partnership, based on authentic values perfectly shared: Bulgari and the New Zealand rugby team All Blacks took all by surprise in 2011 by announcing their alliance. Bound by charisma, united in their passionate quest for excellence, Bulgari and the All Blacks became a team. Symbol of the partnership: an exclusive Haute Horlogerie creation issued in a special edition, the Bulgari Endurer Chronosprint All Blacks watch, a timepiece vividly conveying the spirit of the world’s most famous rugby team. Bulgari and the team that conquered the 2011 World Championship have decided to prolong the partnership for two years.
Team spirit, commitment to the teammates, respect and endurance are the founding values guiding the All Blacks since the birth of the team in 1884, the same year Bulgari was founded. Beyond this similarity in timeline, the two partners share the quest for excellence, perfection and charisma as well as a long-term vision. Such coexisting values have taken the New Zealand team to the world’s most prestigious achievements in rugby and have made Bulgari rank among the most prominent brands in the worldwide luxury market.
In the Endurer Chronosprint All Blacks special edition, the common denominators of these two contemporary icons take form. By embodying power and elegance, this watch is endowed with a unique chronographic function, and mirrors the enduring values of the All Blacks: all the components of the movement work in a team to deliver a cutting-edge performance. With its sturdy yet smoothly integrated lines, the shaped case features a DLC (Diamond Like Carbon) treatment, protecting the black surface and ensuring absolute resistance. The dial is graced with a symbolic motif reflecting a Maori tattoo, the Koru. A symbol of life, growth, strength, peace and renaissance, it expresses the perpetual renewal of the All Blacks legend and the founding values that continue to inspire the team.
The Endurer Chronosprint All Blacks immortalises the quest for performance and commitment cherished by the world’s most famous rugby team, while reflecting the elegance and innovation cultivated by Bulgari over the past 128 years.