The new video of the band premieres is directed by award winning photographer David LaChapelle representing an epic story of the end of the world and an intense new beginning. 

 

Styled as an iconic silent film star of the 1920s, Florence cuts a hauntingly commanding figure wearing bracelets, rings and watches from the Serpenti Collection throughout the entire music video. 

 

As the pace of the song reaches crescendo, a clock tower depicts the moment at which the world ends. The face of the clock then transitions into Florence’s Serpenti watch. Ballet dancers portray this haunting rebirth with Florence like a goddess in a Greek tragedy. Ethereal beauty shots intercut with performance shots also reveal Bulgari Serpenti jewelry. 

 

The Serpenti collection is a contemporary interpretation of the long established Bulgari icon of the reptile, a symbol of eternal youth.