Bulgari Stops Traffic For The Holiday Season
Bulgari Stops Traffic For The Holiday Season
Starting tonight, Bulgari will light up Tokyo with a majestic installation at Ginza: a luminous serpent 62 meters long wrapping around the Bulgari Tower and reaching a height of almost 30 meters. The Italian maison's iconic symbol of haute jewellery has inspired a remarkable Christmas decoration with striking visual impact. The extraordinary structure is in the shape of the famous Serpenti diamond necklace: its surface is composed of more than 80 scales lit by 120,000 LED bulbs and 2,000 meters of luminous tubing with a warm light.
The huge dazzling serpent wraps around the Bulgari Tower of Ginza as if it were the neck of a beautiful woman, illuminating features and enhancing the complexion. Mysterious sensuality and timeless beauty will be the protagonists of the Serpenti installations that will soon light up the facades of the world's most important Bulgari stores: the historic boutique on via Condotti in Rome and Bulgari Fifth Avenue in New York.