Bvlgari Bvlgari: The Perpetual Rebirth Of An Emblematic Collection

Press Release

Bvlgari Bvlgari: The Perpetual Rebirth Of An Emblematic Collection

Innovative in bronze with an interchangeable strap, or slimmer and more modern than ever in its elegant feminine version, new creations celebrate the enduring allure of a more than 40-year-young icon.

As a creative pillar of the Bvlgari watch collections for over 40 years, the Bvlgari Bvlgari line has been continuously reborn through new interpretations for both men and women. In a nod to the original introduced in 1975, neither bears the brand logo on the dial. The new Bvlgari Bvlgari 2018 reinvents itself yet again through an innovative approach involving the use of bronze and interchangeable straps.

This collection stemmed from a gift idea. The three Bvlgari brothers, Nicola, Gianni and Paolo, decided to create a watch as an exclusive present for their 100 best clients. The result was beautiful and successful, entirely overturning existing aesthetic codes. Innovative, adorned with the Bvlgari logo engraved on its bezel inspired by the coins struck by the Roman emperors, this widely acclaimed timepiece was soon in great demand.

The watchmaking adventure of the Maison thus began in 1977 with the launch of the first Bvlgari Bvlgari watches, better known by their initials: BB. This iconic model has made its way through four decades while remaining firmly in the forefront, proving capable of adjusting to the expectations of each era, continuously innovating while preserving its original DNA combining classicism and modernism, audacity and elegance. The new Bvlgari Bvlgari 2018 is no exception to this intangible rule.

A new chapter dedicated to men

Firmly in tune with the times, Bvlgari Bvlgari is writing a new chapter in its history by playing with metal variations as well as adopting an intensely personalised approach. Classic yet epicurean, fanciful yet refined, it appears this year in three original versions of its classic case housing self-winding Bvlgari Calibre 191: one in bronze, the other two-tone with a black DLC-coated stainless steel case topped by a bronze bezel; and finally, a total-black DLC-coated stainless steel version. This unmistakably Bvlgari Bvlgari trilogy nonetheless succeeds in renewing the genre.

Alongside the choice of bronze, giving a vintage accent as well as a modern touch due to its recent appearance in watchmaking, this Bvlgari Bvlgari 2.0 also features other pleasant surprises. It is equipped with a tool-free interchangeable strap system enabling smooth transitions between embossed rubber, alligator leather or leather options. Delivered with a second strap, it comes with a travel pouch, a new men’s accessory comprising two strap compartments.

The new masculine Bvlgari Bvlgari is unique, due both to the random patina acquired by bronze and to the versatility resulting from its interchangeable straps. 

Feminine elegance

The feminine version of the Bvlgari Bvlgari radiates all the timeless elegance of the original models, along with a contemporary twist. Available in an ultra-feminine 23mm-diameter mini-sized model, along with a modern interpretation with a 33mm diameter, the cases housing a quartz calibre are slimmer than ever and fitted with a metal bracelet recalling that of the original. This full-fledged piece of jewellery in its own right is both supple and flowing, two of the qualities that contributed to its initial success.

The dials come in several refined yet contemporary executions bearing applied or diamond hour-markers, with or without a date window, and in a choice of anthracite, black, brown or mother-of-pearl. These sophisticated watch faces are framed by stainless steel, two-tone 18kt pink gold or stainless steel.

This watch has been fascinating, surprising and enchanting one and all for more than 40 years. Few timepieces have been capable of establishing themselves so firmly over the years while looking perpetually new and consistently on point. Embodying existing trends as well as heralding up-and-coming fashions, while paying tribute to the fundamental elements of creation, architecture and design.