The Favourite Website Awards (FWA) has singled out the website dedicated to the Octo watch by Bulgari to be showcased as “Site of the Day”. This accolade honours the website developed by Bulgari as part of the launch of the new Octo watch on the brand’s international markets last autumn. The FWA will officially award its “Site of the Day” distinction on February 2nd 2013, by posting the live link to the site devoted to the Octo watch.
FWA is a programme founded in May 2000 in the United States, and is internationally recognised as an industry-wide benchmark. Favourite Website Awards is the most visited website award programme in the history of the internet, with 170 million site visits as of November 2012.
It rewards brand’s finest international digital and aspirational creative projects. Its criteria include using cutting-edge technologies in terms of development and displaying exceptional creativity in terms of both design and animation. The prestigious distinction reflects the power of a symbolically charged watch creation featuring a subtle blend of two fundamental shapes: the circle and the square. Radiating a strong and charismatic personality and endowed with a character boldly expressed through its eight-sided architecture framed by a round bezel, Octo exudes audacity and a subtle break with classical design conventions. Its powerful identity establishes new reference codes in the field of luxury men’s watches.