Proudly displaying a bezel engraved with its fundamental attributes, the family name and its roots in the eternal city, Bulgari Bulgari  has found its way through the years without losing anything of its original purity nor its elegant sobriety. More than a collection, it is a veritable institution harbouring emblematic and unchanging values.

Decidedly innovative at the time of its introduction, Bulgari Bulgari  has remained loyal to its origins despite subtle adjustments, and its clear-cut lines have become its most consistent argument. The original model has evolved in a spirit of finesse, maintaining its fundamental attributes while remaining eminently contemporary. Clothed in its sapphire blue dial and fitted with a steel bracelet or alligator leather strap, Bulgari Bulgari  41 mm is as modern as ever, while its new feminine interpretations in 26 mm and 33 mm diameters feature an alliance between diamonds and steel.

The Octo  is nurtured by the same roots. Directly inspired by the octagonal geometrical motifs adorning the inner arches of the Basilica of Maxentius, it proclaims the collection’s inseparable connection with the heart of its heritage. Following its launch in 2012, and after setting a new standard last year with Octo Finissimo , the thinnest tourbillon movement ever made, this finely structured model is interpreted in a range of new sizes introducing new features that assert its inimitable style signature.

Among the new faces set to join the line this year, Octo 38mm also features a sapphire blue dial heralding an upcoming trend and protecting the Solotempo in-house manufactured self-winding movement. The new Octo  interpretation comes on a steel bracelet or an alligator leather strap.

While exclusively destined for women, Lvcea  is driven by the same spirit, winding history with modernity, clasping function to design – in a tribute to the sundial. This new line shows a discreet strength in perpetuating the patrimonial and jewellery-inspired values cherished by Bulgari, and in radiating a sophisticated simplicity that is probably one of the toughest creative exercises. Like all the models forming the pillars of the Bulgari collections, Lvcea  is evolving in 2015 in terms of sizes and variations, appearing in a diamond-set gold version with an alligator strap, or in white gold with a diamond-set case and bracelet.

Lvcea  displays the full extent of its talent and the fruitful diversity that the House consistently demonstrates in the field of feminine creativity, all the way through to stunning jewellery watches notably embodied by the Diva High Jewellery Emeralds  watch that was honoured at the Grand Prix d’Horlogerie de Genève last October.

These different emblems all share a common denominator: a culture of signs and tokens, anchored at the heart of a unique historical heritage inspired by 2,500 years of a history brimming with cultural, architectural, scientific and artistic riches. This creative source that has shaped the destiny of Rome and Italy since ancient times continues to inspire the creations from the House of Bulgari.