A very special Christmas season is about to come in the world’s most important Bulgari stores worldwide. The celebrated Bulgari Serpenti motif will take center stage through a magnificent external decoration paying a tribute to one of the most iconic signs in the Company’s history. The façade of the stores will be lighted up by a stunning luminous serpent installation wrapping around whose surface will be composed of LED bulbs and a luminous tubing with a warm light. This spectacular, eye-catching embellishment made its debut at the 11 story Bulgari Ginza Tower in Tokyo, which brightened at night like a fascinating jewellery box. The mysterious sensuality and timeless beauty of Serpenti never stops to surprise.