Bvlgari Bulgari Aluminium x Gran Turismo Special Edition

At the Gran Turismo World Series Finals in Barcelona, BULGARI made not one but two spectacular reveals. For the wrist: the Bulgari Aluminium x Gran Turismo Special Edition, a stunning collaboration that reinterprets the iconic watch with the dynamic dimension of the gaming phenomenon. For the racetrack: the all-new Bulgari Aluminium Vision GT concept car in full scale, a spectacular hypercar designed for racing in the Gran Turismo game.

In 1998, Bulgari reinvented the concept of luxury with the BULGARI Aluminium, a non-gendered “Italian sport-chic” watch that proved visionary and is now a recognised design icon, winning the Red Dot Design Best of the Best Award in 2023. With its unprecedented combination of graphic lines and brand cues with aluminium and rubber – materials directly inspired by the automotive industry – the Bulgari Aluminium has stood the test of time, ever-captivating, ever-authentic and ever-relevant.

Today, 25 years later, the horological icon is being infused with high-octane adrenaline: Bulgari and the famed Gran Turismo auto racing simulation game are teaming up under the banner of precision and innovation. This year also marks the 10th anniversary of the Vision GT program, which opened race car development for the video game to the world’s top automobile manufacturers. In other words, the perfect occasion for BULGARI to unveil two limited editions of the Bulgari Aluminium x Gran Turismo Special Edition chronograph – along with the Bulgari Aluminium Vision GT Car, the first and only hypercar especially designed for Gran Turismo racing by a watchmaking brand. Incredibly realistic in its look and feel in the virtual world, the real-life model on display today hints at a hypercar that might well roar on a real track in the not-too-distant future.