Bvlgari Bvlgari Aluminium

The new Bvlgari Aluminium watch 2020 reignites the fire lit back in 1998 by the first-generation models. It speaks a universal language that goes far beyond gender, age, trends, eras, social profile and personal style. More than 20 years have gone by, yet time has had no hold on this line, which has remained vibrantly alive in watchmaking memory. The Bvlgari Aluminium watch was sharing 20 years ago the best times of someone, and it will share your best time now!

Flashback: in 1998, Bvlgari – a jewellery brand at the top of the pyramid of major luxury stakeholders – presented a collection made from totally unexpected materials. Aluminium and rubber, in a highly graphic combination of black and white, composed the most innovative, modernist casual watch of the decade that was drawing to a close.

By incorporating unconventional materials, Bvlgari was a pioneer in reinventing the idea of luxury, propelling it into the future with signature elegance and daring. There is something ingenious about its unexpected juxtapositions — the kind of design choices that show unerring confidence in one’s artistry. At first glance, the materials feel out of place, and yet, through a certain alchemy, they are reborn, transformed into luxury pieces through vision and execution. Simple yet striking, the collection approached the watchmaking world with a boldness and strength that felt refreshing and just a touch irreverent.